AMB Sports and Entertainment (AMBSE) and Gallagher have announced what it calls their “evolutionary partnership,” making the global insurance brokerage firm the founding partner and official insurance brokerage partner of the 63,000-seat Mercedes-Benz Stadium, the NFL’s Atlanta Falcons, and the NFL’s Atlanta United. According to AMBSE, the agreement extends its multi-year partnership with Gallagher.

The partnership will see Gallagher secure a number of prominent naming rights at Mercedes-Benz Stadium, including the newly named Gallagher Suite on the 200th floor and the redesigned Gallagher Lounge at Molly B’s.

Gallagher has a history of dealing with sports teams, and currently has deals with the Chicago Cubs, San Diego Padres, Houston Astros, Detroit Red Wings, Utah Jazz, and a number of other teams.

“Gallagher has been a part of the Atlanta community for many years, not only through our work but also through our giving,” said Christopher Mead, Gallagher’s chief marketing officer (pictured, left). “Our expanded partnership with AMB Sports and Entertainment is another way for us to connect with and serve the community. We look forward to strengthening our deep roots in Atlanta.” Gallagher has four locations in the Peach State.

Meanwhile, Gallagher announced that it will continue its community presence in the Atlanta area and participate in other community initiatives at Mercedes-Benz Stadium, sponsoring events such as the Game Hero Benefit at Atlanta Falcons home games and supporting Atlanta United Unified.

AMBSE expressed its enthusiasm for the renewed partnership with Gallagher, saying it would also benefit football fans in the country.

“We are thrilled to expand our partnership with Gallagher, a company that shares our commitment to community and excellence,” said Nana Yaw Asamoah (pictured, right), senior vice president and chief commercial officer of AMBSE. “This expanded collaboration not only enhances our fan experience at Mercedes-Benz Stadium, but also deepens our shared efforts to make a positive impact in the Atlanta community. We look forward to achieving great things together.”

AMBSE is part of the Blank Group of Companies, which includes the National Football League’s Atlanta Falcons, Major League Soccer’s Atlanta United FC, Mercedes-Benz Stadium, Atlanta Drive GC, and the PGA TOUR Superstore.